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• SERMASki 2026

  • Start
    January 13, 2026
  •  
  • End
    January 15, 2026
  •  
  • Location
    Little Cottonwood Canyon, UT

  Register

  SERMA is hitting the slopes in Utah for our Annual SERMASki during the National Ski Areas Association Winter Conference! In addition to skiing, we'll be attending the NSAA conference to explore the latest trends in the ski and winter industry.  ITINERARY  1/14/26: 7:30 am - 7:00 pm: National Ski Areas Association Winter Conference 1:00 pm - 3:30 pm: Snowshoe tour 7:30 pm - 9:30 pm: Dinner at The Aerie followed by cocktails 1/15/26: 8:30 am - 4:00 pm: Skiing at Alta Ski Area  4:30 pm - 6:00 pm: Après-ski at The Igloo 7:30 pm - 9:30 pm: Dinner at Swens  All expenses and registration, including NSAA conference ($425), snowshoe tour ($79) & skiing (prices vary) are the responsibility of participants.  NSAA is offering full-conference registrants one complimentary Snowbird/Alta lift ticket, good 2-out-of-3 days, Tuesday, January 13 – Thursday, January 15. Attendees will be able to pick-up their ticket when they check-in at the NSAA registration desk. Snowbird is also offering NSAA attendees at least a 20% discount on posted online rates for additional lift tickets, rentals/demos & lessons.

  LOCATION DETAILS: 1/14/25: NSAA Conference  Cliffs Lodge 9320 Cliff Lodge Dr  Snowbird, UT 84092  Snowshoe Tour  Creekside Lodge, Level 2  8880 Gad Valley Dr Snowbird, UT 84092  Dinner The Aerie Cliffs Lodge, Level 10 9320 Cliff Lodge Dr  Snowbird, UT 84092 _______________ 1/15/25: Annual SERMASki Alta Ski Resort  Collins Lift at Wildcat Base Highway 210 Alta, UT 84092  Apres-Ski  The Igloo   Snowpine Lodge 10420 Little Cottonwood Rd  Alta, UT 84092  Dinner  Swens  Snowpine Lodge 10420 Little Cottonwood Rd  Alta, UT 84092

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• Members-Only Town Hall

  • When
    January 20, 2026
  •  
    2:00 PM - 3:00 PM
  • Location
    Virtual
  • Spaces left
    97

  Register

  
  

  Join us for SERMA®'s virtual Town Hall!

  Don’t miss out on the opportunity to engage with Advisory Board Members ideal3 Chairman Adam Bunge and SERMA General Counsel Brian Rosenblatt to discuss common issues, risks & solutions and marketplace trends in the sports and entertainment industry.

  Hope you can join us!

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• SERMAnar IV: The Sports & Entertainment Risk Conference

  • Start
    April 16, 2026
  •  
  • End
    April 17, 2026
  •  
  • Location
    41 Seaver Way, Flushing, NY 11368
  • Spaces left
    140

  Register

  

  Our 4th Annual Conference unites leaders across every corner of the sports and entertainment risk, claims, insurance and legal communities. Don’t miss the chance to drive in runs and circle the bases by sliding into today’s most important topics and building powerful connections with your peers.

  Early registration pricing available through January 9, 2026. After this date, standard registration rates will apply. As with all SERMA events, attendance is limited to enhance networking opportunities.

  
  

  
  

  Agenda:

  Thursday 4/16/26:

  • 8:30 am – 9:30 am: Registration & Continental Breakfast
  • 9:30 am - 9:50 am: Opening Remarks
  • 10:00 am - 10:50 am: Session I - The New Playbook: IP & Brand Protection
  • 11:00 am - 11:50 am: Session II - Navigating Coverage Roadblocks
  • 12:00 pm - 12:30 pm: Keynote Speaker
  • 12:30 pm - 1:45 pm: Lunch 
  • 2:00 pm - 2:50 pm: Session III - Claims Hall of Pain: Litigation Trends
  • 3:00 pm - 4:00 pm: Session IV - General Counsel Forum
  • 4:30 pm - 5:30 pm: Citi Field Tour (additional fee $50)
  • 7:30 pm – 9:30 pm: Happy Hour 

  
  

  Friday 4/17/26:

  • 8:30 am – 9:00 am: Continental Breakfast
  • 9:00 am - 9:50 am: Session V - How to Break Into Sports & Entertainment Risk Management
  • 10:00 am - 10:50 am: Session VI - General Updates
  • 11:00 am - 12:00 pm: Networking Challenge

  
  

  Hotel Information:

  Hyatt Grand Central New York 

  Grand Central Terminal, 109 E 42nd St, New York, NY 10017

  Group Code: G-4DLL

  Discounted price of $319 good through March 24, 2026

  
  

  Please Note:

  • If dates selected are not within your group's arrival and departure dates, the system will generate a notification that no rooms are available.  Dates must fall within the contracted block for the link to work.

  • Destination fee of $40.00 is included when reservations are booked.  This fee will automatically be waived at checkout out and guests will not be charged the destination fee as agreed on in your group's contract.

  
  

  
  

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• SERMAnar IV: The Sports & Entertainment Risk Conference - Save The Date

  • Start
    April 16, 2026
  •  
  • End
    April 17, 2026
  •  
  • Location
    Citi Field, New York City, NY

  
  

  MARK YOUR SCORECARD!

  SERMAnar IV is coming to Citi Field, home of the New York Mets, on April 16 – 17, 2026.

  Our 4th Annual Conference unites leaders across every corner of the sports and entertainment risk, claims, insurance and legal communities. Don’t miss the chance to drive in runs and circle the bases by sliding into today’s most important topics and building powerful connections with your peers.

  Sponsorship opportunities are now available! Please contact us at info@theserma.org.

  DON'T GET CAUGHT LOOKING!

  INFORMATION AND STARTING LINEUPS WILL BE RELEASED SOON

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